- Client
- UPSIDER
- Role
- Motion Design
- Format
- Stadium billboard / public screen
- Location
- Tokyo, Japan
Designed for context
A brand signal understood in a few seconds.
Public screens are viewed at distance, in motion and amid visual noise. The work prioritized silhouette, rhythm and message hierarchy so the brand could register quickly at stadium scale.
The motion system was designed around the actual aspect ratio and viewing environment, treating the screen as part of the venue rather than a resized social asset.
