- Client
- Shiseido
- Role
- Creative Direction
- Production
- Empire Entertainment Japan
- Format
- Brand activation / spatial content
- Location
- Warehouse Terrada, Tokyo
The brief
A product story turned into a visitor journey.
The activation translated the Ultimune world into a sequence of content and installations rather than a single campaign image. Each touchpoint had to feel coherent at human scale, guide attention and survive the technical constraints of the venue.
Rémy led the creative direction across the experience, aligning visual development, spatial rhythm and production decisions with the teams responsible for delivery.
