- Project
- Kabuki theatre inauguration
- Contribution
- Visual direction & content production
- Format
- Architectural projection mapping
- Location
- Gunma, Japan
The creative logic
Tradition translated through movement and scale.
The work drew on the energy of ink, calligraphy and theatrical gesture. Rather than coating the facade with spectacle, the visual language responded to the architecture and to the cultural weight of the inauguration.
Content was conceived for the real projection surface: timing, contrast and composition were developed around how the image would read from the audience position.
